Oaks Senior Living Executive Team

The Salabarria family has been faithfully providing senior living in Georgia since 1998. We are committed to serving with faith, knowledge, compassion, and love.

Alex Salabarria

Chief Executive Officer, Owner
Alex Salabarria headshot

Alex Salabarria was born in Miami, Florida in 1967 to Nelson and Miriam Salabarria. The Salabarria family immigrated from Cuba when the Fidel Castro Revolution toppled the Batista regime. The youngest of three siblings, Alex resided for most of his childhood in Ocala, Florida. He graduated from Ocala Forest High School in 1985 and went on to attend college at the University of Florida and Florida State University.

After college, Alex worked in the restaurant industry managing for Steak & Ale and Brinker International in Florida and Georgia for 7 years. In 1996, Alex moved to the Atlanta area to work with his father, Nelson Sr., to achieve his dream of developing and managing an assisted living community for the elderly. In 1998 their dream came to reality when they opened their first community in Woodstock, Georgia.

Alex is currently developing and managing multiple assisted living and memory care communities in Georgia. His brother Nelson and brother-in-law Douglas Shook have joined him over the past few years in the family business to manage the financial and development side of the company.

Alex married Denise Duhé in 2000. They share three children; Brock O’Neil, Theresé Marie and Caylee Jade. Their passions are travel, the beach, diving and Florida State Athletics. The are also active members and volunteers at North Point Church. “The lives we lead in this day and age are so hectic. We so often lose sight of the priorities in our lives. Our Lord, our families, friends and our commitment to our careers. To have such a wonderful family, a great God and the ability to make a difference in so many lives as we do for our residents is a blessing and a responsibility we keep close to our hearts. We hear so many times from families about the difference we make in their and their loved one’s lives. What they don’t realize is that they make a much bigger impact on our lives.”

Nelson Salabarria

Nelson Salabarria headshot

Nelson Salabarria immigrated to the US from Cuba at an early age, growing up primarily in Florida. His early years in Miami and later in Ocala, graduating from Forest High School. Mr. Salabarria attended Auburn University where he attained his Bachelor of Science degree in Construction Management, and met his wife, Melissa. Having been involved in the construction industry all of his life, he moved back to Ocala and worked with his father in the construction and development business. In 1987, Nelson and his wife moved to Atlanta, Georgia. He worked for a national consulting company providing cost management services to the architectural, engineering and construction industry primarily involved in large commercial/industrial projects for private and government clients.

Nelson joined the family business in 2006 heading up development and construction, then transitioned to CFO in 2008 due to the company’s growth. He remains involved in development and construction working closely with Douglas Shook, President of Acquisitions and Development. “We are a very tight knit family. It was only a matter of time before we all joined the family business and applied all our talents and resources to our father’s dream of creating a loving and faith-based environment for the seniors of our community. This dream or philosophy still drives everything we do today.”

Nelson and Melissa have two daughters, Christina and Danielle. He enjoys spending time with his family, playing golf and being an active member of Woodstock City Church.

Douglas Shook

Chief Development Officer, Owner
Douglas Shook headshot

Douglas is a lifelong resident of Forsyth County, Georgia. He received a BBA from Georgia State University in 1988. After being in the construction industry for many years, he started S&C Construction. He met his wife to be, Mirian Salabarria, in 1988 and they later married in 1991. Their beautiful daughter, Alexandra, was born in 1992 and five years to the day they were blessed with their son, Gabriel. After running his own construction company for 20 years, Douglas joined Oaks Senior Living in an effort to expand the family business. His entire family are UGA bulldog fans, where Alexandra graduated in 2014 and Gabriel began attending in the Fall of 2016. The Shook family attends and actively serves at Browns Bridge Church in Cumming, Georgia. “I was blessed to marry into a very close and loving family. When you marry a Salabarria you marry the entire Salabarria family. We are a family that genuinely cares for one another and is there to support and love through good and bad times. You see this in our organization. We believe as Christians, that we are called to serve, love, and give. We see it as our mission and duty to serve our communities by providing a loving and caring home for the seniors that are entrusted into our care. What we do is a calling envisioned by our founder, my father-in law, Nelson Sr., and is put into practice every day by my brother-in-law, our CEO, Alex. I saw a quote by Albert Einstein on the wall of the Emory Hospital, ‘Only a life lived for others is a life worth living.’ This quote perfectly expresses what is in our hearts, and is truly the core of what we do.”

Bear Mahon

Chief Operations Officer
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Bear Mahon joined the senior living industry because of a calling to serve others. His introduction to senior living came through the therapy and rehabilitation field, and during his 22-year career in the industry, he’s gained experience in the healthcare industry in acquisition and mergers, corporate development, multi-state portfolio management, and ancillary care services.

Mahon’s interest in service comes naturally, growing up in a military family and beginning his career in rehabilitative services. “With my parents working in the medical field and in Hospitals — I would put on a lab coat, put gloves in my pocket, and follow them around as they walked the floors. You would find me talking with the patients or pulling them out of their rooms to engage in various activities.”

Mahon began his career in Georgia as an Activities Director and Rehabilitation Coordinator and beginning in 2000, he served as Executive Director and Area Operations Manager for CaraVita Senior Care. Following his work at CaraVita, Mahon continued to excel in the field. He spent over a decade serving in multiple roles with Emeritus Senior Living and Brookdale to include; District Director of Operations, Regional Vice President, and Vice President of Community and Field Operations. Bear returned to CaraVita after 14 years to serve as the President and COO of CaraVita Senior Care and we have now joint ventured our two organizations to provide an even more elevated continuum of care for the seniors we serve.

Mahon is actively involved in the Georgia Senior Living Association and has held the positions of Vice-Chairman, Chairman-Elect for GSLA PAC, a member of the GSLA Legislative Committee, and a member of GSLA’s Financial Committee.

Andrew Williams

Chief Financial Officer
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Andrew joined the family business in 2020. He earned both his undergraduate and graduate degrees in accounting from the University of Georgia. After serving eight years in the United States Marine Corps, he decided to pursue a career in business. He met his wife to be, Alexandra Shook, in 2013 and they later married in 2018. After starting his career in public accounting, Andrew joined Oaks Senior Living in an effort to continue the success and long-standing reputation of the family business. “Although I married into the family, the Shook and Salabarria family is one which only loves at one level; maximum. Ever since I was introduced to the family, it was evident that the most important thing was each other. The family-centered life is something that I know meant everything to our founder, Nelson Sr. (Papi), and it’s something that I believe is at the heart of our organization.”

Denise Salabarria

EVP of Sales & Marketing
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Denise Salabarria was born in Oklahoma City, Oklahoma, and raised in Southern Louisiana. She moved to Atlanta, Georgia, in 1987 to pursue a career in sales and marketing with a focus on healthcare. In 2002, she was introduced to A Place for Mom, today’s largest eldercare referral agency. She joined the Seattle-based company with a sole purpose of introducing their services to the Southeast and building their market presence in the Atlanta area. For eight years she worked closely with thousands of senior housing and care providers in additional to consulting and advising families during their search for senior care, earning many accolades and company awards during this time. She was promoted to a Regional Manager role in 2010, where she trained and assisted advisors across the Southeast to success. She joined the family business in 2014 bringing 18+ years of sales and marketing experience to the Oaks family.

Andrew Greeson

Regional Director of Operations
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I am very thankful for the opportunity to serve our seniors. My Grandparents influenced my love for older adults at a very young age. As a teenager I spent a lot of time volunteering at senior living communities and mowing grass for those who were unable in our neighborhood. I was blessed with many great relationships and memories through these experiences which led me to pursuing my education in this field. In 2006 I graduated from Appalachian State University, Boone, NC with a Master’s Degree in Gerontology.

In 2009 I joined Oaks Senior Living, and have served in various roles at several communities including activity program and design, marketing/opening new communities, and overseeing the daily operations. My most rewarding moments are seeing residents enjoy this new chapter of their life: building relationships with other residents and staff, learning new hobbies, and enjoying the things that have always brought happiness.

I’m honored to be the Director of Operations for Oaks Senior Living and look forward to working with a team that shares my vision of making a positive difference in the lives of those we serve.

Jennifer Ferguson

Regional Director of Operations
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  • BS Psychology, Georgia College
  • 25+ senior housing industry experience, ranging from community-based leadership to VP of Operation roles
  • Experience spans home heath, skilled nursing, assisted living, memory care, and Independent Living platforms
  • Knowledge supporting new construction/development, community management transitions, and daily community operations

Chrystal Hawley

Director of Clinical Services
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I remember visiting nursing homes with my church group as a child. While other children cowered into my Sunday school teacher’s legs, I felt drawn to those wrinkles of unknown origin. I don’t know if it was the warmth in their hugs, wisdom in their faces, or sheer appreciation of someone wanting to visit with them that drew me in, but it was that very feeling that engulfed my soul for the many years to follow. I went on to receive a degree in nursing and theology.

I started my nursing career in long term care in 2003. During that time, I worked as a charge nurse, wound care nurse and MDS Coordinator. I then expanded my skillset as an employee of Northeast Georgia medical Center for four years as a Medical/Surgical nurse before being recruited into the float pool program which entailed working in the areas of oncology, hospice, cardiology, pulmonology, orthopedics, bariatrics, neurology, mother/baby, pediatrics, and interventional radiology as well as specialized departments including ER, ICU, CCU and one of Georgia’s very few Congestive Heart Failure units/Diaphoresis Clinic. Over the years, I could never deny that nagging feeling of not fulfilling God’s perfect will for my life. I had many unique and rewarding experience’s but I knew that I had not yet stepped into the calling that that the Lord had been preparing me for.

After much prayer, I joined the amazing team at Oaks Senior Living in November 2012. During my time with the Oaks I have served as Wellness Director, Executive Director and currently the Director of Clinical Services. My husband, Danny, and I currently reside in Barrow Co. with our four children, Chase, Sydney, Will and Truett. We spend most of our free time camping, traveling, and shuffling our children to sporting events. I can now say that I feel like I am truly fulfilling God’s calling for my life.

I passionately enjoy coaching and building teams. I am a published author and a Certified Eden Alternative Educator. I believe in asking questions and questioning answers. I practice gratitude daily and always strive to step into my greatest potential daily.

Kimberly Eubanks

Accounting Manager
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Kim Eubanks came aboard in January 2019. She has worked in the senior living industry for 20 years doing accounting and human resources for nursing homes all over the country. She was born and raised in Doraville, Georgia where she met and married her high school sweetheart, Ricky. They currently reside in Canton, Georgia with their two boys, Matthew and Nicholas.

“In our free time you will find us either on the baseball field or basketball court watching and cheering on our boys. I am very excited about my new role here at Oaks Senior Living and look forward to working with everyone.”

Janice Dixon

Accounting Assistant
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Janice grew up in South-Central Georgia and earned her Associate of Science Degree from Middle Georgia State University. She relocated to Forsyth County in 2020 to be near her two daughters and grandchildren.

She began her career in the Healthcare industry in 2004 and brings a variety of Payroll, Employee Benefits, and Accounting experience to the Oaks Executive Team.

One of her fondest memories while working at a Nursing Home and Rehab Center was making crystal and pearl rings to donate to the resident’s monthly “Butter-Bean Auction”. Residents would bid beans towards the item of their choice. Several women would fill up every finger with rings and wear them daily like it was their prized possession.

“Witnessing such joy and excitement was heartwarming. I am very blessed to be a part of this team and wonderful family culture where care begins with a heart!”